automotivebriefs
Road

Concepts & prototypes

5
briefs
9:26
average
47 min
in total
5
makers
All briefs5
9:02

Alfa Romeo BAT

Franco Scaglione · 1953

The BAT series is a focused, documented exercise in aerodynamic research—not styling, not engineering for power, not market readiness. It is a rare case where form follows one measurable physical constraint, iterated across three years, with no deviation from that brief.

9:23

Buick Y-Job

Harley Earl · 1950

The Buick Y-Job was the auto industry's first concept car — a 1938 Buick convertible designed by Harley Earl to showcase new technology and styling, using a Buick Super chassis and featuring innovations like power-operated hidden headlamps and electric windows.

9:17

Lamborghini Estoque

Filippo Perini · 2005

The Estoque is a speculative, non-production sedan that tested whether Lamborghini could stretch its brand into four-door territory without abandoning its core engine layout or visual aggression.

9:33

Maserati Boomerang

Giorgetto Giugiaro · 1950

The Maserati Boomerang is a 1972 concept car designed by Giorgetto Giugiaro and produced by Italdesign. It debuted at the 1971 Turin Motor Show as a non-functional Epowood model, then reappeared at the 1972 Geneva Auto Show on a Maserati Bora chassis. It uses a 4.7L V8 engine producing 310 hp and 460 N⋅m, driving the rear wheels through a 5-speed manual. Its interior features a rotating steering wheel around stationary gauges. Though registered as a road car, it was intended solely as a one-off show car.

9:56

Peugeot Onyx

Gilles Vidal · 2012

The Peugeot Onyx is a 2012 concept car designed by Gilles Vidal. It uses a 3.7 L V8 diesel hybrid powertrain. Its body combines hand-beaten untreated copper and carbon fiber. Copper panels oxidise from mirror to blue-green. It features a double bubble roof, three-claw taillights, Cd 0.30, recycled interior materials—including felt, compressed newspaper-resin 'wood', blown crystal, and aluminum controls—and a 100 kg carbon fiber chassis in 12 parts.