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The seventies

Oil shocks, bad economics and an extraordinary run of records.

2
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9:22
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9:29

Toyota Supra

Toyota Design · 1978

The 1978 Toyota Supra is a purpose-built response to dealer demand: a longer, six-cylinder Celica liftback engineered to match the Datsun 280Z. It is neither radical nor revolutionary—just a calibrated evolution of existing parts, packaging, and powertrain. Its value lies in continuity, not disruption.

9:15

Volkswagen Scirocco

Giorgetto Giugiaro · 1974

The 1974 Volkswagen Scirocco is the first mass-market front-wheel-drive sport compact styled by Giorgetto Giugiaro. It established the visual language for what a hot hatch could be — before the term existed.

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9:28

Alfa Romeo Alfetta

Alfa Romeo Centro Stile · 1972

The Alfetta is a front-engine saloon and fastback coupé produced from 1972 to 1987. It used a rear transaxle and De Dion tube rear suspension to improve weight distribution and handling. Coupé models featured a central tachometer. All models left the factory with Pirelli Cinturato 165HR14 tyres.

9:02

Alfa Romeo BAT

Franco Scaglione · 1953

The BAT series is a focused, documented exercise in aerodynamic research—not styling, not engineering for power, not market readiness. It is a rare case where form follows one measurable physical constraint, iterated across three years, with no deviation from that brief.

9:22

Alfa Romeo 105/115 Series Coupés

Giorgetto Giugiaro · 1963

The Alfa Romeo 105/115 Series Coupés are foundational Giugiaro — not as a stylistic endpoint, but as a working method: take a proven platform, impose a strong, arched silhouette, and let coachbuilders extend it. They are compact, alloy-engined, live-axle sports coupés that prioritise form coherence over mechanical innovation. Their legacy is visual, not technical.

10:49

Alfa Romeo Giulia

Giuseppe Scarnati · 1965

The Alfa Romeo Giulia Type 105 redefined what a four-door saloon could do—without electronics, without weight, without apology.