Topic

Utilitarianism

Adding up the happiness, and the trouble that arithmetic causes.

1: in automotive
8:03: average
8 min: in total

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Fiat Panda

Giorgetto Giugiaro · 1980

The Fiat Panda (1980) is a two-box, three-door hatchback designed by Giorgetto Giugiaro and Aldo Mantovani. It was conceived as a utilitarian 'container' matching the Fiat 126's weight and cost, using monocoque construction, a flat floor, and high roof for upright seating. Its interior features a seven-position adjustable rear seat — inspired by a folding lounge chair — enabling multiple configurations including a flat bed or V-shaped load support. The cargo area accommodates two 50-litre wine demijohns with all passengers aboard. Giugiaro described it as 'like a pair of jeans': simple, practical, unadorned. It won the Compasso d'Oro industrial design award in 1980.

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9:15

Aston Martin Bulldog

William Towns · 1979

A one-off 1979 concept built to show off Newport Pagnell—and chase a title it never claimed.

10:10

Chrysler Turbine Car

Elwood Engel · 1950

The Chrysler Turbine Car was an experimental two-door hardtop coupe designed by Elwood Engel and built by Chrysler with bodywork by Carrozzeria Ghia. It used the A-831 turbine engine, was produced in 55 units between 1963 and 1964, and featured power brakes, power steering, and a TorqueFlite transmission. All were finished in 'turbine bronze' paint.

9:37

Ford RS200

Ghia · 1984

The Ford RS200 is a purpose-built homologation special: mid-engined, all-wheel drive, plastic-fiberglass body by Ghia, built by Reliant in Shenstone to meet FIA Group B’s 200-unit rule. It exists only to enable a rally car—not as a design statement, luxury product, or road-going evolution.

8:59

General Motors Firebird

Harley Earl · 1953

The Firebird I is a 1953 GM concept car designed by Harley Earl. It was the first gas turbine-powered car tested in the United States. It features a single-seat cockpit under a bubble canopy, a bullet-shaped fiberglass fuselage, short wings, and a vertical tail fin. It was built for the 1953 Motorama show. GM never intended it for production.