automotivebriefs
Topic

Branding

Meaning attached to a product, at a price.

6
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10:11
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61 min
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8:49

Buick Y-Job

Harley Earl · 1950

The Buick Y-Job is the first concept car — a 1938 Buick convertible built to test design ideas, not sell units. Designed by Harley Earl, it used a Buick Super chassis and featured power-operated hidden headlamps, electric windows, and styling cues that defined Buick for decades. It became Earl’s daily driver after public debut. It changed how mass manufacturers develop cars: by treating design as a public-facing experiment.

10:23

Citroën C6

Jean-Pierre Ploué · 2005

The Citroën C6 is an executive saloon launched in November 2005. It was designed by Jean-Pierre Ploué’s team to replace the XM, six years after the XM ceased production in June 2000. It draws directly from the C6 Lignage concept shown at Geneva in spring 1999.

10:22

Genesis G80

Luc Donckerwolke · 2016

The Genesis G80 is the 2016 rebrand of the Hyundai Genesis DH. It launched Genesis Motor as a standalone luxury division. It uses existing architecture, powertrains, and production in Ulsan. Its significance lies in corporate positioning—not mechanical departure.

11:04

Genesis G90

Peter Schreyer · 2015

The Genesis G90 is Genesis’ first flagship sedan — a full-size, four-door replacement for the Hyundai Equus. It launched in December 2015 and went on sale globally in late 2016. Development spanned four years with ~1,200 researchers. The second generation arrived in 2021 with new powertrain and chassis technology. Peter Schreyer’s design legacy is well documented at Audi and Kia — but the sources make no connection to the G90.

9:18

Range Rover Evoque

Gerry McGovern · 2011

The Range Rover Evoque redefined compact luxury SUVs by delivering the LRX concept almost unchanged—prioritising form, brand continuity, and packaging over hybrid tech or expanded utility.

11:12

Plymouth Road Runner

Plymouth · 1968

The Plymouth Road Runner is a 1968 US muscle car introduced by Chrysler under its Plymouth brand. It was based on the Belvedere, Plymouth’s basic mid-size model, and built on the Chrysler B platform. It launched as a 2-door pillared coupe, later adding a hardtop. It used licensed cartoon branding and a distinctive horn. Its performance and sales declined in the 1970s due to fuel economy and emissions regulation. By 1976, it was a non-performance trim package on the compact Volaré.