Meaning attached to a product, at a price.
The Buick Y-Job was the auto industry's first concept car — a 1938 Buick convertible designed by Harley Earl to showcase new technology and styling, using a Buick Super chassis and featuring innovations like power-operated hidden headlamps and electric windows.
The Alfetta is a front-engine saloon and fastback coupé produced from 1972 to 1987. It used a rear transaxle and De Dion tube rear suspension to improve weight distribution and handling. Coupé models featured a central tachometer. All models left the factory with Pirelli Cinturato 165HR14 tyres.
The BAT series is a focused, documented exercise in aerodynamic research—not styling, not engineering for power, not market readiness. It is a rare case where form follows one measurable physical constraint, iterated across three years, with no deviation from that brief.
The Alfa Romeo 105/115 Series Coupés are foundational Giugiaro — not as a stylistic endpoint, but as a working method: take a proven platform, impose a strong, arched silhouette, and let coachbuilders extend it. They are compact, alloy-engined, live-axle sports coupés that prioritise form coherence over mechanical innovation. Their legacy is visual, not technical.
The Alfa Romeo Giulia Type 105 redefined what a four-door saloon could do—without electronics, without weight, without apology.