Topic

Avant-garde

Being early, and the risk that comes with it.

4: in automotive
9:27: average
38 min: in total
164: across the network

Avant-garde across the network →

All briefs4

9:46

Aston Martin Lagonda

William Towns · 1976

The 1976 Aston Martin Lagonda Series 2 is a full-size luxury four-door saloon designed from the ground up by William Towns. It introduced the first digital instrument panel in a production car — an LED array whose development cost four times the car’s total budget. Later Series 3 used cathode-ray tubes, worsening reliability. Only 645 units were built across all generations. Its wedge shape defined 1970s automotive avant-garde. Its electronics were a warning, not a promise.

8:52

Lancia Stratos Zero

Marcello Gandini · 1950

The Lancia Stratos Zero is a 1970 Bertone-Lancia concept car designed by Marcello Gandini, built on a crashed Lancia Fulvia HF1600 rally chassis, featuring a radical low-slung fiberglass body, digital instrumentation, and a mid-rear-mounted 1.6 L V4 engine.

9:35

Matra 530

Philippe Guédon · 1967

The Matra 530 is a French sports car created and built by Matra. It was in production from 1967 to 1973. It was Matra's first 'true' sports car. It was named after Matra's R.530 missile. It was designed by former Simca designer Philippe Guédon. It used a steel platform chassis with perforations for lightness. It used a 1699 cc Ford Taunus V4 engine and transaxle. It featured a targa top roof.

9:33

Maserati Boomerang

Giorgetto Giugiaro · 1950

The Maserati Boomerang is a 1972 concept car designed by Giorgetto Giugiaro and produced by Italdesign. It debuted at the 1971 Turin Motor Show as a non-functional Epowood model, then reappeared at the 1972 Geneva Auto Show on a Maserati Bora chassis. It uses a 4.7L V8 engine producing 310 hp and 460 N⋅m, driving the rear wheels through a 5-speed manual. Its interior features a rotating steering wheel around stationary gauges. Though registered as a road car, it was intended solely as a one-off show car.