automotivebriefs
10:49in productionCh. 1 · The Designer Shift/ 10:49 · ceiling 15 min
Saloons & estates · Electric

Tesla Model S

The Model S didn’t just go electric — it made the whole industry rewrite its rules.

The Tesla Model S (2012) is a battery-electric, four-door full-size sedan — Tesla’s second vehicle — designed by Franz von Holzhausen and produced from 2012 to 2026. It established electric propulsion as viable for mainstream saloons, winning Motor Trend Car of the Year in 2013.

Chapters & takeaways4
  1. 1:07
    The Designer Shift

    Von Holzhausen replaced Fisker in 2008 and defined the production exterior — ending the WhiteStar concept phase.

  2. 2:39
    What It Is

    A battery-electric, four-door full-size sedan produced from 2012 to 2026 — Tesla’s second vehicle.

  3. 4:53
    From Prototype to Factory

    A prototype debuted in March 2009 in Hawthorne; production began in Fremont in 2012.

  4. 6:43
    The Award That Mattered

    It won Motor Trend Car of the Year in 2013 — the first electric car to do so.

Worth your time?

Yes. Drive the whole thing.

4.5/ 5
What works
  • integration of form and function
  • low drag coefficient
  • spacious interior from flat floor
  • cohesive design language
What does not
  • driver engagement
  • mechanical feedback
  • tactile control clarity
Drive it if
  • buyers prioritising digital integration
  • long-range electric motoring
  • modern saloon proportions
Skip it if
  • those seeking mechanical transparency
  • driver involvement
  • compact dimensions
The written brief1 min read

What the car is and where it came from

The Tesla Model S is Tesla’s second vehicle. It launched in 2012 as a battery-electric, four-door full-size sedan. Franz von Holzhausen designed its exterior by 2008 after Henrik Fisker’s departure. Development began around 2007 under the codename WhiteStar. Production started in June 2012 at Tesla’s Fremont, California factory — a former GM and Toyota site acquired in 2010.

How it works, in terms someone would actually use

It is a battery-electric, four-door full-size sedan. Power flows to the rear wheels or all four wheels. The battery pack sits low in the floor. Aluminium construction keeps mass down. The driver sits high for visibility, with a single central touchscreen controlling most functions.

What it gets right

It gets right the integration of form and function: a low drag coefficient, a spacious interior enabled by the flat floor, and a cohesive design language that erased the visual cues of early EVs.

What it does not

It does not offer driver engagement through mechanical feedback or analogue controls. Its interface prioritises integration over tactile clarity. It makes no claim to lightweight agility or driver-focused dynamics.

What it changed

It proved a production electric sedan could win mainstream automotive awards and compete on design, range, and usability — not just novelty.

Who it is for, and who it is not

It is for buyers who prioritise seamless digital integration, long-range electric motoring, and modern saloon proportions — not for those seeking mechanical transparency, driver involvement, or compact dimensions.

Is it worth your time

Yes. It redefined what an electric car could be for mainstream buyers — not as a compromise, but as a coherent alternative.

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