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Saloons & estates · Electric

Tesla Model S

The Model S didn’t just go electric — it made the whole industry rewrite its rules.

Worth your time?4.5/5Yes.Drive the whole thing.What works, what does not, who it is for ↓
10:49in productionCh. 1 · The Designer Shift/ 10:49 · ceiling 15 min
4 chapters · 10:49Ceiling 15:00

The brief is written and checked. The video joins this page when it is cut.4 chapters · 1 min read · 10:49 planned

Read the brief

The Tesla Model S (2012) is a battery-electric, four-door full-size sedan — Tesla’s second vehicle — designed by Franz von Holzhausen and produced from 2012 to 2026. It established electric propulsion as viable for mainstream saloons, winning Motor Trend Car of the Year in 2013.

Chapters & takeaways4
  1. 1:07
    The Designer Shift

    Von Holzhausen replaced Fisker in 2008 and defined the production exterior — ending the WhiteStar concept phase.

  2. 2:39
    What It Is

    A battery-electric, four-door full-size sedan produced from 2012 to 2026 — Tesla’s second vehicle.

  3. 4:53
    From Prototype to Factory

    A prototype debuted in March 2009 in Hawthorne; production began in Fremont in 2012.

  4. 6:43
    The Award That Mattered

    It won Motor Trend Car of the Year in 2013 — the first electric car to do so.

1 more chapterFewer chapters
Worth your time?

Yes. Drive the whole thing.

4.5/ 5
What works
  • integration of form and function
  • low drag coefficient
  • spacious interior from flat floor
  • cohesive design language
What does not
  • driver engagement
  • mechanical feedback
  • tactile control clarity
Drive it if
  • buyers prioritising digital integration
  • long-range electric motoring
  • modern saloon proportions
Skip it if
  • those seeking mechanical transparency
  • driver involvement
  • compact dimensions
Who should drive it, and who should skipHide who it is for
The written brief1 min read

What the car is and where it came from

The Tesla Model S is Tesla’s second vehicle. It launched in 2012 as a battery-electric, four-door full-size sedan. Franz von Holzhausen designed its exterior by 2008 after Henrik Fisker’s departure. Development began around 2007 under the codename WhiteStar. Production started in June 2012 at Tesla’s Fremont, California factory — a former GM and Toyota site acquired in 2010.

How it works, in terms someone would actually use

It is a battery-electric, four-door full-size sedan. Power flows to the rear wheels or all four wheels. The battery pack sits low in the floor. Aluminium construction keeps mass down. The driver sits high for visibility, with a single central touchscreen controlling most functions.

What it gets right

It gets right the integration of form and function: a low drag coefficient, a spacious interior enabled by the flat floor, and a cohesive design language that erased the visual cues of early EVs.

What it does not

It does not offer driver engagement through mechanical feedback or analogue controls. Its interface prioritises integration over tactile clarity. It makes no claim to lightweight agility or driver-focused dynamics.

What it changed

It proved a production electric sedan could win mainstream automotive awards and compete on design, range, and usability — not just novelty.

Who it is for, and who it is not

It is for buyers who prioritise seamless digital integration, long-range electric motoring, and modern saloon proportions — not for those seeking mechanical transparency, driver involvement, or compact dimensions.

Is it worth your time

Yes. It redefined what an electric car could be for mainstream buyers — not as a compromise, but as a coherent alternative.

Same garage · Saloons & estates4 of 80
10:46
Tesla Model 3Franz von Holzhausen · 2017The Tesla Model 3 is a battery electric mid-size sedan with a fastback body style introduced in 2017. Franz von Holzhausen led its design. It was marketed as a more affordable, mass-market family car relative to earlier Tesla models. It became the world’s top-selling plug-in electric car from 2018–2020 and the first electric car to reach 1 million global sales in June 2021. It features a five-passenger capacity, front and rear trunks, EPA-rated range of 215 miles for the Standard Range version, sports-car acceleration, and a drag coefficient of Cd=0.225 (later improved to 0.219). A major design refresh — codenamed 'Project Highland' — was introduced in late 2023/early 2024, bringing revised styling, improved range, new hardware (including HW4), and structural changes. The car was designed under Franz von Holzhausen and described as targeting the Audi A4/BMW 3 Series/Mercedes-Benz C-Class segment.
8:29
Lancia FlaminiaPininfarina · 1957A 1957–1970 Italian luxury car, Lancia’s flagship successor to the Aurelia. Built in saloon, coupé, and cabriolet forms — with the two open-top variants exclusively coachbuilt by firms including Pininfarina.
10:13
BMW 1500 Neue KlasseWilhelm Hofmeister · 1961The BMW 1500 was shown at the 1961 Frankfurt Motor Show and built from October 1962 to December 1964. It was a compact four-door executive saloon with the new M10 four-cylinder engine, MacPherson strut front suspension and independent rear suspension. It was the first car of the New Class, the line that arrived as BMW broke even in 1962 after years of losses.
10:57
Citroën Traction AvantFlaminio Bertoni · 1934The Citroën Traction Avant redefined what a production car could be — not through novelty, but through integration. Its welded unitary body, front-wheel drive, and four-wheel independent suspension formed a coherent system. It did not chase speed or luxury. It solved for lightness, space, and real-world composure. Its influence is structural, not stylistic.
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