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Porsche 928

Porsche’s first in-house car wasn’t a 911 successor — it was a quiet declaration that grand touring could be German, precise, and entirely self-made.

Worth your time?4/5Yes.Drive the whole thing.What works, what does not, who it is for ↓
10:03in productionCh. 1 · Built from scratch/ 10:03 · ceiling 15 min
5 chapters · 10:03Ceiling 15:00

The brief is written and checked. The video joins this page when it is cut.5 chapters · 1 min read · 10:03 planned

Read the brief

The Porsche 928 is a grand touring car produced by Porsche AG from 1977 to 1995. It is a 2+2 coupé with a rear hatchback, featuring a front-mounted, water-cooled V8 engine driving the rear wheels. It was Porsche's first production car with a V8 engine and its first fully in-house design for a production vehicle. The 928 aimed to blend sports car performance and handling with luxury car comfort and spaciousness, and was conceived as a grand touring car with a conventional engine. It won the European Car of the Year award in 1978.

Chapters & takeaways5
  1. 1:12
    Built from scratch

    It was Porsche’s first fully in-house production car — no outside consultants, no shared platforms.

  2. 2:36
    The V8 pivot

    Its front-mounted, water-cooled V8 made it Porsche’s first production V8 — and its first conventional engine layout.

  3. 3:40
    Grand touring, redefined

    It aimed to blend sports car handling with luxury car comfort — a deliberate departure from the 911’s formula.

  4. 4:48
    Award-winning ambition

    It won European Car of the Year in 1978 — rare for a non-mass-market GT.

  5. 6:20
    Form follows function

    A 2+2 coupé with rear hatchback and front-engine, rear-wheel-drive layout — practical without pretence.

2 more chaptersFewer chapters
Worth your time?

Yes. Drive the whole thing.

4/ 5
What works
  • synthesis of sports car handling and luxury car comfort
  • first fully in-house Porsche production vehicle
  • first Porsche V8
  • European Car of the Year 1978
What does not
  • replace the 911’s driver feedback or mechanical intimacy
Drive it if
  • drivers who value composure, space, and integrated engineering
Skip it if
  • those who demand the 911’s tactile directness or air-cooled character
Who should drive it, and who should skipHide who it is for
The written brief1 min read

What the car is and where it came from

The Porsche 928 is a grand touring car manufactured by Porsche AG of Germany from 1977 to 1995. It was conceived as Porsche’s first fully in-house production design and its first V8-powered model.

How it works, in terms someone would actually use

It is a 2+2 coupé with a rear hatchback. The front-mounted, water-cooled V8 engine drives the rear wheels. It is a grand touring car with a conventional engine layout.

What it gets right

It gets right the synthesis of sports car handling and luxury car comfort in one body. It delivers spaciousness, ride quality, and grand touring composure without sacrificing rear-wheel drive dynamics.

What it does not

It does not replace the 911’s driver feedback or mechanical intimacy. Its front-engine, rear-wheel-drive layout prioritises balance and space over the 911’s compact, rear-weighted urgency.

What it changed

It changed Porsche’s design authority: its first fully in-house production vehicle, and its first V8. It proved Porsche could build a front-engined GT without outsourcing or compromise — and win European Car of the Year doing it.

Who it is for, and who it is not

It is for drivers who value composure, space, and integrated engineering over raw mechanical theatre. It is not for those who demand the 911’s tactile directness or air-cooled character.

Is it worth your time

Yes — if you want to understand Porsche’s pivot from air-cooled eccentricity to integrated engineering discipline. It is not a substitute for the 911’s immediacy, but it is the first Porsche built entirely in-house to serve a different idea of performance.

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