automotivebriefs
10:03in productionCh. 1 · Built from scratch/ 10:03 · ceiling 15 min
Road

Porsche 928

Porsche’s first in-house car wasn’t a 911 successor — it was a quiet declaration that grand touring could be German, precise, and entirely self-made.

The Porsche 928 is a grand touring car produced by Porsche AG from 1977 to 1995. It is a 2+2 coupé with a rear hatchback, featuring a front-mounted, water-cooled V8 engine driving the rear wheels. It was Porsche's first production car with a V8 engine and its first fully in-house design for a production vehicle. The 928 aimed to blend sports car performance and handling with luxury car comfort and spaciousness, and was conceived as a grand touring car with a conventional engine. It won the European Car of the Year award in 1978.

Chapters & takeaways5
  1. 1:12
    Built from scratch

    It was Porsche’s first fully in-house production car — no outside consultants, no shared platforms.

  2. 2:36
    The V8 pivot

    Its front-mounted, water-cooled V8 made it Porsche’s first production V8 — and its first conventional engine layout.

  3. 3:40
    Grand touring, redefined

    It aimed to blend sports car handling with luxury car comfort — a deliberate departure from the 911’s formula.

  4. 4:48
    Award-winning ambition

    It won European Car of the Year in 1978 — rare for a non-mass-market GT.

  5. 6:20
    Form follows function

    A 2+2 coupé with rear hatchback and front-engine, rear-wheel-drive layout — practical without pretence.

Worth your time?

Yes. Drive the whole thing.

4/ 5
What works
  • synthesis of sports car handling and luxury car comfort
  • first fully in-house Porsche production vehicle
  • first Porsche V8
  • European Car of the Year 1978
What does not
  • replace the 911’s driver feedback or mechanical intimacy
Drive it if
  • drivers who value composure, space, and integrated engineering
Skip it if
  • those who demand the 911’s tactile directness or air-cooled character
The written brief1 min read

What the car is and where it came from

The Porsche 928 is a grand touring car manufactured by Porsche AG of Germany from 1977 to 1995. It was conceived as Porsche’s first fully in-house production design and its first V8-powered model.

How it works, in terms someone would actually use

It is a 2+2 coupé with a rear hatchback. The front-mounted, water-cooled V8 engine drives the rear wheels. It is a grand touring car with a conventional engine layout.

What it gets right

It gets right the synthesis of sports car handling and luxury car comfort in one body. It delivers spaciousness, ride quality, and grand touring composure without sacrificing rear-wheel drive dynamics.

What it does not

It does not replace the 911’s driver feedback or mechanical intimacy. Its front-engine, rear-wheel-drive layout prioritises balance and space over the 911’s compact, rear-weighted urgency.

What it changed

It changed Porsche’s design authority: its first fully in-house production vehicle, and its first V8. It proved Porsche could build a front-engined GT without outsourcing or compromise — and win European Car of the Year doing it.

Who it is for, and who it is not

It is for drivers who value composure, space, and integrated engineering over raw mechanical theatre. It is not for those who demand the 911’s tactile directness or air-cooled character.

Is it worth your time

Yes — if you want to understand Porsche’s pivot from air-cooled eccentricity to integrated engineering discipline. It is not a substitute for the 911’s immediacy, but it is the first Porsche built entirely in-house to serve a different idea of performance.

Same garage · Road4 of 82
8:59
General Motors FirebirdHarley Earl · 1953The Firebird I is a 1953 GM concept car designed by Harley Earl. It was the first gas turbine-powered car tested in the United States. It features a single-seat cockpit under a bubble canopy, a bullet-shaped fiberglass fuselage, short wings, and a vertical tail fin. It was built for the 1953 Motorama show. GM never intended it for production.
9:57
Koenigsegg CC8SChristian von Koenigsegg · 2002The CC8S is the first production car from Koenigsegg Automotive. It is a mid-engine, rear-wheel-drive targa top sports car built from 2002 to 2004 in six units. It introduced the dihedral synchro-helix doors and front-trunk roof stowage. It won the Guinness World Record for Most Powerful Production Engine and design awards from Red Dot and Utmärkt Svensk Form. It was developed from the CC prototype after eight years of research and development beginning in 1994. Chassis, suspension, brakes and other components were designed in-house. The pre-production car debuted at the 2000 Paris Auto Show. Its unique features include the front-trunk roof storage (unlike the Ferrari F50), the dihedral synchro-helix doors, and a central free-flowing exhaust based on the 'Rocket Cat Principle'. Christian von Koenigsegg and David Crafoord co-created the design concept.
10:57
Alfa Romeo 156Walter de Silva · 1997The Alfa Romeo 156 is a compact executive car introduced at the 1997 Frankfurt Motor Show to replace the 155. Designed by Walter de Silva, it won the 1998 European Car of the Year award. It was produced from 1996 to 2007 in saloon, Sportwagon, and Crosswagon bodystyles. Assembly occurred in Pomigliano d'Arco, Italy and Rayong, Thailand. 673,435 units were built.
9:33
Alfa Romeo 4CMarco Tencone · 2013The Alfa Romeo 4C is a focused, uncompromising expression of mid-engined sports car logic—light, stiff, direct. It sacrifices isolation and utility to sharpen the connection between driver and road. Its design solves for feedback, not comfort.
Up next in Automotive

Porsche 944

Anatole Lapine · 1982 · 8:15

Porsche’s first truly cohesive front-engined sports car — not a stopgap, but a statement.

8:15