automotivebriefs
8:32in productionCh. 1 · Back to the Future, Not Forward/ 8:32 · ceiling 15 min
Microcars · Road

Nissan Figaro

A car designed to sell like a Walkman—and it worked.

The Nissan Figaro is a 1991 Japanese-market, right-hand-drive, fixed-profile convertible built by Aichi Machine Industry (later Pike Factory) on the first-generation Nissan March/Micra platform. It is one of four Pike cars, conceived as part of a design strategy borrowed from personal electronics marketing.

Chapters & takeaways4
  1. 0:50
    Back to the Future, Not Forward

    It launched with 'Back to the Future'—but its future was always about scarcity, not speed.

  2. 2:14
    Fixed Profile, Fixed Platform

    It is a March with a roof that stays put—and styling that refuses to blend in.

  3. 3:52
    Lottery, Not Listings

    All 20,073 were sold through Nissan Cherry Stores via lottery—no showroom browsing, no negotiation.

  4. 5:01
    Pike Factory Logic

    It was never meant to scale—it was Pike Factory’s proof that cars could be niche consumer electronics.

Worth your time?

Yes. Drive the whole thing.

3.5/ 5
What works
  • coherent Art Deco visual language
  • seasonal paint colours tied to time and mood
  • making the March platform feel intentional
What does not
  • open-top flexibility
  • March platform adaptation for performance
  • all-weather use
  • cargo capacity
Drive it if
  • buyers who treat cars as curated objects
  • those who value timing, taste, and scarcity
Skip it if
  • drivers needing rear seat access
  • drivers needing luggage space
  • drivers seeking mechanical distinction from the March
The written brief1 min read

What the car is and where it came from

The Nissan Figaro is a 1991 Japanese-market, right-hand-drive, fixed-profile convertible. It was built by Aichi Machine Industry (later Pike Factory) on the first-generation Nissan March/Micra platform. It is one of four Pike cars, conceived as part of a design strategy borrowed from personal electronics marketing.

How it works, in terms someone would actually use

It is a fixed-profile convertible. The roof does not fold. It seats two adults and two children, tightly. The driver sits right-hand drive, front-engine, front-wheel-drive. Controls follow the March/Micra’s logic: simple, unfiltered, mechanical.

What it gets right

It delivers a coherent Art Deco visual language—round lights, chrome trim, clean horizontal lines—applied without pastiche. It uses seasonal paint colours deliberately, tying ownership to time and mood. It makes the March platform feel intentional, not expedient.

What it does not

It does not offer open-top flexibility. It does not adapt the March platform for performance, all-weather use, or cargo capacity. It does not depart from front-wheel-drive compromises in handling or weight distribution.

What it changed

It proved niche automotive products could be marketed like personal electronics: scarce, seasonal, emotionally branded, sold by lottery. It helped cement Pike Factory as Nissan’s experimental arm for lifestyle-led vehicle concepts.

Who it is for, and who it is not

It is for buyers who treat cars as curated objects—not tools, but expressions of timing, taste, and scarcity. It is not for drivers needing rear seat access, luggage space, or mechanical distinction from the March.

Is it worth your time

Yes—if you care how design strategy migrates from consumer electronics to cars, or how a car can be a limited-edition object first and transport second. No—if you need utility, space, or evidence of engineering ambition beyond the platform it borrows.

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9:25
Audi A2Luc Donckerwolke · 1999The Audi A2 is a compact MPV-styled supermini produced by Audi from November 1999 to August 2005. Luc Donckerwolke designed both its 1997 Al2 concept and production form. It uses aluminium spaceframe construction, resulting in an average weight of 830 kg and class-leading efficiency — including the 3L diesel variant, Europe’s first five-door under-3 L/100 km. Built on a dedicated aluminium line in Neckarsulm, it featured advanced aerodynamics (Cd 0.25–0.29), a service hatch, and start-stop. Despite innovation and praise for design, it incurred €7,530 loss per unit and sold only 176,377 examples before discontinuation.
10:20
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8:21
Citroën MéhariJean-Louis Barrault · 1968The Citroën Méhari is a lightweight recreational and utility vehicle made by Citroën from 1968 to 1988. It was designed by Roland de la Poype. It used the Dyane 6 chassis and a 602 cc flat twin engine. It was named after a fast-running dromedary camel.
9:37
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9:06