Saved
Supercars · Off-road

Lamborghini Urus

Lamborghini sold its soul to the SUV — and made it the fastest, best-selling car in its history.

Worth your time?4/5Yes.Drive the whole thing.What works, what does not, who it is for ↓
10:20in productionCh. 1 · Not the first, but the first under VW/ 10:20 · ceiling 15 min
6 chapters · 10:20Ceiling 15:00

The brief is written and checked. The video joins this page when it is cut.6 chapters · 1 min read · 10:20 planned

Read the brief

The Lamborghini Urus is a high-performance luxury SUV. It is Lamborghini’s first SUV under Volkswagen ownership and its second ever, after the LM002. Introduced in December 2017 as a 2018 model, it is built on the Volkswagen Group MLB Evo platform and shares components with the Audi Q7, Bentley Bentayga, Porsche Cayenne, and Volkswagen Touareg. Its name derives from urus, the aurochs. The production model uses a modified 4.0-litre twin-turbo V8 — not the concept’s 5.2-litre V10 — and features a front-engine, all-wheel-drive layout. With a top speed of 312 km/h, the Urus SE is the fastest production SUV in the world. It is Lamborghini’s best-selling model, reaching 20,000 units by 2022.

Chapters & takeaways6
  1. 0:57
    Not the first, but the first under VW

    The Urus is Lamborghini’s first SUV under Volkswagen — and its second ever.

  2. 2:10
    Built on VW’s MLB Evo platform

    It shares its bones with the Audi Q7, Bentley Bentayga, Porsche Cayenne, and Volkswagen Touareg.

  3. 3:25
    Fastest SUV in the world

    The Urus SE holds the world record for top speed among production SUVs: 312 km/h.

  4. 4:25
    From concept to showroom in five years

    The concept debuted in Beijing in 2012. The production car arrived in December 2017 as a 2018 model.

  5. 5:29
    V10 dream, V8 reality

    The concept used a 5.2-litre V10. The production car uses a modified 4.0-litre twin-turbo V8.

  6. 6:40
    The SUV that saved Lamborghini’s balance sheet

    It is Lamborghini’s best-selling model — 20,000 units by 2022 — and its most commercially transformative car.

3 more chaptersFewer chapters
Worth your time?

Yes. Drive the whole thing.

4/ 5
What works
  • synthesises Lamborghini visual aggression and SUV practicality
  • establishes the fastest production SUV benchmark (312 km/h)
  • delivers five doors and daily usability without abandoning the brand's stance
What does not
  • use the concept's 5.2-litre V10
  • avoid shared VW Group architecture
  • escape recalls (2020 fuel line, 2024 hood latch)
Drive it if
  • buyers wanting Lamborghini branding, SUV utility, and extreme performance
Skip it if
  • buyers seeking mechanical exclusivity or a naturally aspirated engine
Who should drive it, and who should skipHide who it is for
The written brief1 min read

What the car is and where it came from

The Lamborghini Urus is a high-performance luxury SUV. It is Lamborghini’s first SUV under Volkswagen ownership and its second ever, after the LM002 (1986–1993). It launched in December 2017 as a 2018 model.

How it works, in terms someone would actually use

It is a front-engine, all-wheel-drive SUV built on the Volkswagen Group MLB Evo platform. It shares components with the Audi Q7, Bentley Bentayga, Porsche Cayenne, and Volkswagen Touareg.

What it gets right

It gets right the synthesis of Lamborghini visual aggression and SUV practicality. It establishes the fastest production SUV benchmark (312 km/h for the SE variant). It delivers five doors and daily usability without abandoning the brand’s stance.

What it does not

It does not use the concept’s 5.2-litre V10. It does not break from shared VW Group architecture. It does not avoid recalls — fuel line connectors in 2020, hood latch rivets in 2024.

What it changed

It changed Lamborghini from a low-volume supercar maker into a volume luxury brand. It made the SUV the company’s best-selling model, reaching 20,000 units by 2022.

Who it is for, and who it is not

It is for buyers who want Lamborghini branding, SUV utility, and extreme performance in one package. It is not for buyers seeking mechanical exclusivity, a naturally aspirated engine, or a non-shared platform.

Is it worth your time

Yes — if you need a high-performance luxury SUV that delivers record top speed and has redefined Lamborghini’s commercial reach. No — if you expect a bespoke, non-VW-platform Lamborghini driving experience or V10 sonority.

Same garage · Supercars4 of 63
9:23
Lamborghini RevueltoMitja Borkert · 2023The Lamborghini Revuelto is Lamborghini’s first plug-in hybrid sports car. It replaces the Aventador. It uses a mid-engine layout, a 6.5-litre V12, three electric motors, Y-shaped daytime running lights, active aerodynamics, and a carbon-fibre monocoque. Production began in July 2023. First deliveries were in Q4 2023.
13:32
Bentley Continental RJohn Heffernan · 1991The Bentley Continental R is a luxury coupé built from 1991 to 2003 on the Rolls-Royce SZ platform, featuring a unique non-Rolls-Royce body, a 6.75 L turbocharged V8 engine, front-engine RWD layout, Cd=0.37 aerodynamics, roof-cut door frames, and a subtle rear spoiler. It was the fastest, most expensive, and most powerful Bentley of its day—and the most expensive production car in the world at launch.
9:10
Ferrari RomaFlavio Manzoni · 2019The Ferrari Roma is a front mid-engine, rear-wheel-drive grand touring coupé with a twin turbocharged V8 and 2+2 seating. It succeeds the Portofino and sits below the F8. Named after Rome, it launched online on 13 November 2019 and was unveiled in Rome the next day. Flavio Manzoni led its design, which won five major international design awards — including Most Beautiful Supercar of the Year in Paris.
9:38
Audi R8Walter de Silva · 2006The Audi R8 is a mid-engine, two-seater sports car with quattro all-wheel drive. Introduced by Audi AG in 2006, it was built exclusively by Audi Sport GmbH at Neckarsulm, Germany, using an aluminium monocoque based on the Audi Space Frame. At launch, it was the first production car with full-LED headlamps.
Up next in Automotive

Lancia Aurelia B20 GT

Ghia · 1951 · 9:35

The two-door grand touring coupé of the Lancia Aurelia, first built in 1951 with a Ghia-designed body and one of the first series-production V6 engines.

9:35