automotivebriefs
10:24in productionCh. 1 · Flagship from day one/ 10:24 · ceiling 15 min
Saloons & estates · Road

Lexus LS

The LS 400 didn’t just compete with Mercedes and BMW — it forced them to rewrite their own rulebook.

The LS 400 was not a prototype or a concept — it was a production-ready statement. Built at Tahara. Launched in January 1989. Engineered to eliminate vibration, noise, and uncertainty. Its success was in what it refused to be: flashy, experimental, or compromised.

Chapters & takeaways6
  1. 0:55
    Flagship from day one

    The LS 400 launched in January 1989 as Lexus’s first model and its enduring flagship.

  2. 2:02
    V8, RWD, no compromises

    All first-generation LS models used a 4.0 L V8 engine and front-engine, rear-wheel-drive layout.

  3. 3:16
    Celsior: the badge that stayed home

    The domestic-market Toyota Celsior version was sold in Japan until 2006.

  4. 4:37
    From V8 certainty to V6 consolidation

    The LS evolved from V8-only RWD sedans to V6-only, single-length models — a clear break from its origins.

  5. 5:46
    Cadence over chaos

    Each generation launched on a strict five-year cadence: 1989, 1994, 2000, 2006.

  6. 7:10
    Tahara-built, not just branded

    Built at Toyota’s Tahara plant since 1989, every LS shares manufacturing discipline — not just design language.

Worth your time?

Yes. Drive the whole thing.

4/ 5
What works
  • refinement
  • build discipline
  • global benchmarking
What does not
  • all-wheel drive
  • hybrid powertrain
  • eight-speed automatic
  • V6 engine
Drive it if
  • historians
  • engineers
  • designers
Skip it if
  • drivers seeking engagement
  • collectors chasing rarity
  • buyers wanting modern infotainment
The written brief1 min read

What the car is and where it came from

The Lexus LS is a full-size luxury sedan and has served as Lexus’s flagship since 1989. The first-generation LS 400 launched in January 1989 after the F1 project began in 1983 and cost over US$1 billion.

How it works, in terms someone would actually use

It is a front-engine, rear-wheel-drive sedan with a 4.0 L V8 engine. It delivers power through a conventional automatic transmission — no eight-speed or hybrid system until later generations.

What it gets right

It gets right the fundamentals of refinement: cabin quietness, ride composure, and mechanical integrity. Its development prioritised real-world durability over theoretical performance.

What it does not

It does not offer all-wheel drive, hybrid powertrains, or long-wheelbase variants. It does not use a V6 engine or an eight-speed automatic transmission. It does not share its platform with the Toyota Celsior beyond badge engineering.

What it changed

It changed global perceptions of Japanese automotive capability. It proved a non-European brand could build a full-size luxury sedan that matched — and in some metrics surpassed — established German benchmarks.

Who it is for, and who it is not

It is for someone interested in automotive history, engineering discipline, and the deliberate dismantling of assumptions about origin and quality. It is not for enthusiasts seeking driver feedback, modularity, or evolving powertrain options.

Is it worth your time

Yes — if you want to understand how Japanese engineering redefined luxury expectations in the late 1980s. No — if you seek technical novelty, driver engagement, or contemporary features.

Same garage · Saloons & estates4 of 10
Up next in Automotive

Maserati Boomerang

Giorgetto Giugiaro · 1950 · 9:33

A dashboard that rotates around its own gauges isn’t clever—it’s a manifesto.

9:33