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Land Rover series
Maurice Wilks · 1948
The Land Rover Series I is a utilitarian off-road vehicle born from Maurice Wilks’s farm needs in 1947. It introduced mass-produced civilian four-wheel drive with doors and a hard roof. Its box-welded frame and aluminium body prioritised longevity over comfort. It changed expectations of what a post-war utility vehicle could be — and remains defined by what it refused to become.