automotivebriefs
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Genesis

2
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10:22

Genesis G80

Luc Donckerwolke · 2016

The Genesis G80 is the 2016 rebrand of the Hyundai Genesis DH. It launched Genesis Motor as a standalone luxury division. It uses existing architecture, powertrains, and production in Ulsan. Its significance lies in corporate positioning—not mechanical departure.

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11:04

Genesis G90

Peter Schreyer · 2015

The Genesis G90 is Genesis’ first flagship sedan — a full-size, four-door replacement for the Hyundai Equus. It launched in December 2015 and went on sale globally in late 2016. Development spanned four years with ~1,200 researchers. The second generation arrived in 2021 with new powertrain and chassis technology. Peter Schreyer’s design legacy is well documented at Audi and Kia — but the sources make no connection to the G90.